“Sometimes running a small business becomes very overwhelming...the logistics of websites, photoshoots, branding, marketing and being all round boss girl can be quite confronting to say the least. And then gracefully with peace, dignity, joy and happiness Emma comes into your life. Ask the universe and she will always provide. Working with Emma has been such an empowering experience, I have learnt so much and she has allowed me to realise I’ve got this! From her exquisite photography, her research, her capacity to understand and embrace your business as if it’s her own and then creating the website of my dreams! Her talents have no boundaries, a truly genuine woman of integrity. A unique quality in this hectic world.
Thank you from the bottom of my heart.””

“ “Emma has a fantastic ability to communicate the unique qualities and attributes of a brand and to understand it’s audience and intentions. She is a joy to work with, making difficult decisions fun and less complex by distilling your needs down to only what is necessary and effective. Emma’s main strengths are her ability to understand what my clients and audience will respond to, her wide variety of skills including excellent photography and visual communication, her ability to refine your language and branding to something that is totally authentic to your message. She is able to get right into the heart of what you offer, and describe it in a way you could not yourself. Her process is so client-centered that the impact goes beyond just visual communication and extends into mentoring and business development. It’s a pleasure to work so collaboratively with someone who supports your business with all the care and attention as if it were her own. Our work with Heartland has vastly increased our audience and scope of work and elevated the work we do. Our website so accurately communicates the work we do that we find the clients that come to us are exactly the people we want to work with, and do not have to sell ourselves any further.””

““Working with Emma is always a delight. She is calm, easy going and always willing to try new things. Her approach to visual identity is simple but effective and you can always rely on her to capture the small, beautiful details in any situation.”
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“ It is a delight to work with Emma...she has a calm and measured, creative, informed approach. I completely trusted her with recommendations and the design. I felt sufficiently heard and comfortable enough to let Emma drive the direction.”

“Emma has photographed many RMIT interior design student events, exhibitions and projects. These can be complex events involving over a hundred students and running for several days. Her photos document the event beautifully and thoroughly, but more importantly she is also able to capture the fleeting and subtle moments that make the event unique. She has a particular ability to capture the human experience and the relationships and interactions between the students. Her images have been invaluable in the publications and marketing material that has come from these events. ”

““I called on Heartland Projects because of my faith in Emma’s technical skill, creativity and intuition. I needed an original eye, someone who could capture my sensibility. Ostensibly we documented my portfolio but...Emma found a way to do it that captured the spirit of my work and personality and did it in a way that looked fresh. Her photos not only captured my work but also conveyed my approach to my work: grounded, unpretentious, tactile. Emma took me on an unexpected creative odyssey. She turned a process that had me filled with dread into a voyage of discovery.”
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““My brief for Emma was to make crafts fresh, exciting and funky. I knew there would be great synergy between us as everything Emma delivers is of such high quality. Working with Heartland Projects I enjoyed all the unspoken, working on an intuitive level, experimentation of ideas and also that Emma is resourceful and productive with little capital. The brainstorming sessions were always fun and thrilling. Most of the time I only have a vague idea or feeling of what I want to achieve but Emma always manages to come up with a product that surpasses my expectations.”
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“Wow! You’re a true WONDERWOMAN!!! Creating astounding content for my small biz ! I’m glad you’re in my life. THANK YOOOOOUUUUU”

“Heartland’s approach is characterised by sensitivity to light, location, texture and space. As a result the images themselves possess a calm, composed and serene quality. Honestly, it’s like the photo version of drinking a cuppa of perfectly brewed 80 degree celsius jasmine tea.”

“Working with Emma on our projects has been a game changer in how the creative works of Fair Share Fare are documented. Her ability to place herself within the artist’s lens means that she captures the moments that matter - the big picture, nuances, subtleties and aesthetics of what can be very complex projects. She listens, comprehends the scope and is always present. Her stealth modus operandi means that she can get behind the scenes and within performances without ever detracting from what is at play between subjects, performers and public participants. I value Emma’s contributions and considered approach, so much so, that I see her as an integral part of the creative team in planning and sharing the story of Fair Share Fare’s work to various audiences.”

“ Emma’s aesthetic is exploratory and contemporary. She is precise in her craft whilst also being very easy going and intuitive to work with.”

““I wanted to present my work as an artist and to promote workshops and exhibitions. I had complete trust that Emma would create a beautiful product as she has a clearly developed aesthetic, and she has the ability to listen - I felt heard all the way through the process. She’s also a great woman to hang out with whilst taking the photographs and talking things through. I started with a vague idea...and Heartland Projects turned that into something of substance and long term potential. It was a great process and a wonderful outcome.”
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