Brave New Eco's John St project. Photograph by Emma Byrnes
It has been two years since I took on the role of in-house creative branding for Brave New Eco - a Melbourne-based sustainable design company. My role includes in-house photography, web design, branding, social media liaison and general visual overseer. And it has been a wonderful ride. When the company director and senior designer, Megan Norgate, first approached me she had been flying solo for three years with her business in the start-up phase and was ready for an outside eye. Her website was in need of an overhaul and she was keen to find a cohesive way to articulate her brand. Alongside that, she wanted to raise her profile within the industry and distil her unique message towards the right demographic. Together we fleshed out her aims and objectives and we went so far as to give her company a personality. I was looking over the description of this personality today and I felt that we have really managed to imbue her company with these qualities and I am sure that anyone who has worked with Megan would agree:
"(My company) is highly articulate and a little bit clarivoyant (can see into the future). Striking looking on first glance with fabulous natural proportions and style. My company is immediately engaging with a broad, warm and disarming smile. Wearing beautifully and timelessly cut clothes in gorgeous woven fabrics, not showy, but when you get close you are likely to admire the stitching or want to rub the fabric in between your fingers...My favourite possession is the one I already had, that I forgot about but moved one day and realised how wonderful it was again. My company drinks tea, because it needs to sit at the kitchen table with many people and come to know who they are, and in the same way my company is a great host, it invites everyone into it's world, and makes them feel at home. You can take my company anywhere from grand homes to modest shacks and it will notice something wonderful about any place."
I encourage you to browse through Megan's website and see how she is able to resolve her renovation and design projects with a deep respect for the inhabitants' values. She has a philosophy that extends beyond mere makeover but applies a rigour and understanding that result in a responsive, functional and resilient outcome.
Megan has become a respected and much-admired expert in the field of sustainable interior design. Her brand has strength and momentum behind it and I look forward to seeing the next chapter of the Brave New Eco journey unfold over the coming years. We certainly have some exciting plans.
Em x
PS - If your brand is looking for an overhaul you may want to get in touch. See more about my services here.